小唐說 LISTEN TO TANG
唐惠中／著．Written by H. C. Tang 小唐視覺包裝設計有限公司／出版 Published by Tang Brand Solution Co., Ltd. 唐惠中是首位連續榮獲七次國家設計獎的包裝達人，透過本書分享己身將近三十年的設計包裝經驗。他相信放在產品上的圖像與文字是一種與消費者溝通的媒介，若能善用圖像及文字價值表達，即能讓產品產生「表情」，進而讓人看見它的內涵與意圖，說明「包裝」絕非表面上看起來那麼簡單。
As the first package designer to win seven consecutive Taiwan Design Awards (now known as the Golden Pin Design Award), H. C. Tang shares his nearly 30 years of package design experience in this book. Tang believes that the images and words placed on a product serve to communicate with consumers. Properly utilizing images and text makes the product “expressive,” which can reveal its associations and underlying concepts to consumers. This indicates that “packaging” is definitely not as simple as it seems.
