Golden Howard Foods Trading Co., Pty Ltd
Bringing flavors to life
The objective of this project was 2 fold. The first was to strengthen the current brand position and the second was to bring consistency to all promotional material, including packages. A new slogan, “Bringing flavors to life"‘ was further strengthened the brand position by making adjustments to the existing trademark.
Through the changes, we were able to integrate a smile-like curve to accentuate the brand personality. Products were then categorized into distinctively different series, Western and Chinese, Soup and sauces, to highlight product flavors, ingredients and origins.