[品牌輔導］-嚐出微笑的好味道

廠商名稱：金福華食品貿易有限公司
Golden Howard Foods Trading Co., Pty Ltd
設計公司：薩巴卡瑪國際有限公司
SUBKARMA
品牌名稱：福華牌
Golden Howard

嚐出微笑的好味道
Bringing flavors to life

「嚐出微笑的好味道」為概念，重新詮釋「福華牌」，為加強新品牌定位及產品視覺包裝形象一致性。設計公司以Marsala棕色及金色兩色，定為品牌系統色；將金福華的品牌定位及品牌訴求融入現有的商標，透過一個微笑線條強調及表達此品牌的個性，新鮮食材展現真材實料的精持。

整體設計上，將現有多元產品系列性分類：西式、中式醬料與調理類，以強調出產品的不同口味、成分和來源。此外，為增添後續行銷的話題性，針對中式醬料特別設計曲線型的隨身包裝，不僅延伸瓶裝的視覺意象，更增添加動感活力的設計展現。

The objective of this project was 2 fold. The first was to strengthen the current brand position and the second was to bring consistency to all promotional material, including packages. A new slogan, “Bringing flavors to life"‘ was further strengthened the brand position by making adjustments to the existing trademark.
Through the changes, we were able to integrate a smile-like curve to accentuate the brand personality. Products were then categorized into distinctively different series, Western and Chinese, Soup and sauces, to highlight product flavors, ingredients and origins.

http://www.goldenhoward.com/